MeSVAM - Measurement as a Strategy for Software Value Management (Special Session)

Software organizations have been aware of the significance of measurement process for informed decision-making and for managing software processes, products and projects. Measurement is also regarded as an important enabler for software process improvement. It also facilitates internal and external benchmarking and effective communication between the software development organizations and the customer.

However, a significant potential benefit that has been often overlooked, but that is a key to success of today’s software organizations, is the use of measurement programs for better business and customer value management. Software value management deals with balancing short-term and long-term goals of stakeholders with different perspectives through informed decision making in order to stay competitive in the market.

A number of approaches such Balanced Scorecard (BSC), Practical Software Measurement (PSM), Goal-Question-Metric (GQM), or the ISO Measurement Information Model (MIM) developed to support software organizations in planning their measurement programs by linking measurements to the goals of stakeholders in different levels of the organization. The premise of these approaches is that a balanced measurement program can gain continual top management support only if its benefits are utilized at the strategic level as well as throughout the organization. And, the data providers are motivated to provide correct and up to date data if they see the value of their efforts in data collection.

On the other hand, considering the dynamic nature of the software organizations in planning and establishing measurement programs is crucial. A measurement program evolves over time as the size of the organization, the number of stakeholders and their goals change. If the measurement framework was not designed to be flexible in a dynamic environment and to evolve without continuously establishing and aligning the links between the different stakeholders’ goals, information needs and the collected measures, it might eventually lead to poor use of data and loss of global understanding of the program’s outcomes regardless of how well it was planned at the beginning. Therefore, we see a need for new approaches, models, methods and tools for establishing cost-effective measurement programs and which support software value management through transparency and traceability in dynamic environments.

This special session will provide a forum for both practitioners and researchers to discuss the most recent advances in planning and sustaining measurement programs from both practical and theoretical perspectives in the scope of software value creation and its management in software organizations. We invite professionals responsible for, involved in, or interested in software measurement to share innovative ideas, experiences, and concerns within this scope. The session targets two types of contributions: (1) Experience contributions: problem statements and practiced solutions in planning and using measurement programs for strategic decision-making, and (2) Research contributions: empirical studies, hypothesized models, and suggestions for establishing dynamic and cost-effective measurement programs or improving software business value management through measurement.

The session topics include but are not limited to:

  • Measurement of different dimensions/perspectives of business and customer value
  • Requirements for measurement frameworks to achieve a better value management
  • Alignment of business level goals and goals of other stakeholders through informed decisions
  • Use of measurement programs for assessing and improving value flow in organizations
  • Approaches for cost-effective and sustainable measurement programs
  • Measurement in lean software development/value based software development
  • Internal and external benchmarking for better strategic, tactical and operational decision-making
  • Empirical studies on use of developed approaches for planning measurement programs (GQM, GQ(I)M, PSM, ICT Balanced Scorecards, MIM, etc.)

The paper submission system and further instructions regarding deadlines are available at the submission page. Accepted papers will be included in the proceedings, published by the Conference Publishing Services (CPS). The proceedings of the conference will be submitted to Xplore and CSDL. Extended versions of selected papers will be considered for publication in the Journal on Information and Software Technology (Elsevier).

Session Chairs


Cigdem Gencel
Assist Prof., Free University of Bolzano, Italy
Tel. (39) 471 016000, E-mail.


Maya Daneva
Assist Prof., University of Twente, Enschede, The Netherlands
Tel. (31) 53 4892889, E-mail.


Luigi Buglione
Assoc. Prof., ETS Montréal / Engineering.IT, Italy
Tel. (39) 335 1214813, E-mail.


Kai Petersen
Dr., Blekinge Institute of Technology, Sweden
Tel. (46) 455 385877, E-mail.

Program Committee

  • Silvia Abrahão (Valencia University of Technology, Spain)
  • Aybüke Aurum, (The University of New South Wales, Australia)
  • Jürgen Börstler (Blekinge Institute of Technology, Sweden)
  • Jens Heidrich (Fraunhofer IESE, Germany)
  • Vladimir Mandic (University of Oulu, Finland)
  • Jürgen Münch (University of Helsinki, Finland)
  • Barbara Russo (Free University of Bolzano-Bozen, Italy)
  • Miroslaw Staron (University of Gothenburg, Sweden)      
  • Ayca Tarhan (Hacettepe University, Turkey)